joeyv23 wrote:I had to work today (slowest day at any hotel anywhere), and the tv lobby keeps playing Wal-Mart's Christmas advertisement... no matter what channel I turn to! The scenes are heartwarming.. kids opening gifts, hugging parents..and there's a song playing (the repetition of which being the reason I'm annoyed enough to post about it) with the lyrics "Oh darlin, don't you ever grow up, don't you ever grow up, just stay this little. Oh darlin don't you ever grow up, don't you ever grow up, it could stay this simple"
I figured it would be on YouTube... it his here:
http://www.youtube.com/watch?v=IeMB-czqeFw
joeyv23 wrote:I've heard it at least 4 times per hour for the past 4 hours. Why do I feel like that's a message to more than just children? What about you guys, any ads catch your eyes/ears as having a hidden message?
Look how it starts... Christmas tree, presents, ornaments, a puppy, a baby, dancing,... listen in the background to the kid yelling "thank you, thank you!" while the lyrics are saying, "don't you ever grow, don't you ever grow."
The commercial is targeting women, 20-50, which is the largest consumer group in the United States. The choice of symbols is to kick up the maternal instinct to care and provide, by purchasing stuff at Wal-Mart.
Keeping that in mind, it becomes apparent why women have been encouraged to give up family for jobs, through reverse psychology--backwards, as usual; the supposed attempts to keep them out of the work force is actually pulling them in. Examine the next paragraph of this study:
By the end of this calendar year, U.S. women are expected to make up the majority of the country’s workforce. To that end, almost 40% of U.S. households report a woman as the primary breadwinner or a provider of essential income to the family’s bottom line.
Of course, when women are out "hunting" instead of the men, they tend to put aside the maternal instincts. Consequences of this is a reduction in births, and with control of the income, more spending. Guess who benefits?
However, that maternal instinct will always be there, requiring some fulfillment. This style of marketing is doing exactly that by connecting that instinct with purchasing power. (Mothers eyes never see their children grow up, and would prefer they stay young forever--as the song says.)
That would be my analysis, based on marketing experience I've had with Fortune 500 companies.